2020欧洲杯体育下注网站

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Brands: Reinvent yourself before reinventing your industry

Managing Director of Interbrand Economics Mike Rocha discusses the importance of brands being relevant and responsive to fuel growth.

For the last 19 years Interbrand has been carrying out its This year, the theme of the study is ‘Activating Brave’, which examines the role that brand strength plays in the transformation of the world’s leading businesses.

2020欧洲杯体育下注网站The results this year show that in these volatile and uncertain times, it is the brands that have the confidence to make bold and decisive moves that are creating the most impact, and delivering exceptional results.

2020欧洲杯体育下注网站And one of the defining traits of a standout brand is the ability and bravery to disrupt itself, before it falls victim to disruption by the competition.

Featured originally on The Drum. To read the full article, click. 

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